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Privacy Policy

Privacy Policy

Effective March 29, 2024

For purposes of this document “UPFF" is defined as UP Faith & Family, LLC (sometimes referred to as the “Company”).

We are committed to respecting your privacy. This Privacy Policy applies to the UPFF websites and mobile applications and the services provided by UPFF (individually and collectively referred to as the “Services”) that link to this Policy, wherever you access the Services, regardless of the platform or device used.  If you do not agree with this Privacy Policy, please do not use the Services to which this Privacy Policy is linked. Please read this Privacy Policy carefully. By accessing and using the Services, you agree to accept the terms of this Privacy Policy.

  1. 1. Types of Information We Collect.

UPFF collects information from and about you and how you use the Services in order to provide you with the best experience on the Services. We collect information in the following ways:

Information You Provide: When you visit and use the Services, you may be asked to provide information that identifies you, like your name, social media handles/identifiers, email address, zip code, phone number, or other standard contact information, or if you purchase a product or service from us, this information may include credit card or other financial information (collectively, “Personal Information”). Additionally, you may provide us with certain demographic information about yourself, such as your gender, race, and birthday (collectively, “Demographic Information”). We may also ask you to voluntarily provide us with information regarding, for example, your personal or professional interests, experiences with the services we provide and contact preferences (collectively, “Other Information”). If we use any of your Demographic Information or Other Information in combination with your Personal Information, we will treat it as Personal Information under this Privacy Policy. You may have the opportunity to update some of this information by electing to update or manage your preferences via an email you receive from us, or within your account.

Information Collected from Your Use of the Services: We collect information about the Services and how visitors use and interact with the Services we provide, such as your device and information about your viewing habits and interactions with videos, content, ads, email campaigns and other messages on and by the Services or as otherwise specified herein (“Usage Information”). If we use any of your Usage Information in combination with your Personal Information, we will treat it as Personal Information under this Privacy Policy.

Usage Information includes:

  • Device information. We collect device-specific information (such as your hardware model, browser identification, operating system version, unique device identifiers, and mobile network information, including phone number).
  • Service usage information. When you use the Services, we may collect usage data about your interaction with and use of the Services. This may include the URL that referred you to the Services, the areas within the Services that you visit, how long you spend on the Services, the time of day of your visit, information about your interaction with emails sent by or on behalf of the Services or our partners (such as date/time of access, deliverability of emails, and other communication metrics). This information allows us to improve the content and operation of the Services and facilitate research and analysis of the Services.
  • IP Address. An IP address is a string of numbers associated with the device you use to access the Internet.
  • Location Information. When you use the Services, we may collect and process information about your exact location. We may use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide us with information on nearby devices, Wi-Fi access points and cell towers.

Information Collected from Cookies and Other Technologies: UPFF and our partners use various technologies to collect and store information when you visit the Services in order to identify your browser or device, and to enhance your visit.

  • Cookies. A cookie is a small file containing a string of characters that is sent to your computer when you visit a web site. When you visit that web site again, the cookie allows that web site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some web site features or services may not function properly without cookies.
  • Mobile identifiers. We may use software development kits (“SDKs”) or mobile advertising identifiers (i.e., IDFA on Apple mobile devices or Advertising ID on Android mobile devices), which function similarly to cookies on mobile devices. You may reset your IDFA or Advertising ID in the settings on your mobile device.
  • Web Beacons. Small graphic images or other web programming code called web beacons may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Services, to monitor how users navigate the Services, to make cookies more effective, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

Information We Receive from Social Networks and Other Third Parties: From time to time, we may collect information about you from third-party sources, including social media platforms and third-party data providers, pursuant to the permissions you have set with those third parties. For example, when you engage with our content on social networking sites or applications you may allow us to have access to information from your social media profile, such as your name, gender, email address, birthday, location, photos, videos and the posts or the “likes” you make.

  1. How We Use the Information We Collect.

We may use the information we collect or receive about you to support our legitimate business interests, such as your customer relationship with UPFF. We may use the information you provided about yourself or that we collect or receive to fulfill your requests for programs and services, to provide you with personalized content recommendations, to respond to your inquiries about our offerings and the Services, to send you information for marketing purposes (such as special offers, promotional announcements, and customer surveys), to enable you to participate in contests and sweepstakes, to process transactions and manage Service accounts, to enforce our Terms of Use and all applicable laws and legal requirements, and/or for the purposes for which you provided the information. We may also use the information to conduct research and to improve the design or content of our Services, and to analyze the usage of our Services or content. This may include sharing your information with third parties in order to provide, support and improve our Services or to make certain features of our Services available.

When you provide information from your social media account you consent to the use of this information in accordance with our privacy policy statement. When you provide personally identifiable information to us through an application, on our Services, or on third party social networking sites, it may be publicly viewed by other members of the applicable social media site and we cannot prevent further use of the information by third parties.

  1. Who Do We Share Information With.

We may share the information you provide or the information we gather from third parties to any party with your consent or, in any event, to our affiliated companies (including without limitation UP Entertainment, LLC and Aspire Channel, LLC), subsidiaries, agents, contractors and our business partners in furtherance of the above-described legitimate business purposes or for other lawful purposes. We also may share information with the following groups:

(a) third-party service providers (“Service Providers”) who perform services on our behalf or who provide functions that help us to operate, maintain and improve the Services. For example, we engage Service Providers to provide marketing, advertising, communications, infrastructure and IT services, to personalize and optimize our Services, to process credit card transactions or other payment methods, to provide customer service, to collect debts, to analyze and enhance data (including data about users' interactions with our Services), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services. In connection with our Services, we use a third-party service provider, Hubspot, Inc. (“Hubspot”), to provide period email newsletters or email communication with individualized content relevant to the Services. In providing this service, Hubspot may collect and process certain personal information about you. To learn more about Hubspot’s privacy practices, please visit

(b) entities with which we may merge or which may acquire all or substantially all of our assets, as customer information likely will be one of the transferred assets;

(c) social networks, due to certain interactions with the Services or with us. Some of this information sharing will be governed by the applicable social media network’s privacy policy. Please review such policy before using our Services;

(d) we may offer sweepstakes, contests, and other promotions (“Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list; and

(e) in addition, if we believe it is necessary, we may disclose information collected from you in order to: (i) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, and violations of the Terms of Use, (ii) respond to legal process, for example, in response to a subpoena or court order, (iii) respond to a law enforcement agency’s request, (iv) verify or enforce compliance with the policies governing our Services and applicable laws and (v) establish or exercise our legal rights, defend against legal claims, and as otherwise required or permitted by law.

(f) we may also share your information as disclosed to you at the time of collection and/or as otherwise in accordance with your communication preferences.

  1. How Long We Keep Your Personal Information.

We keep your Personal Information, including sensitive Personal Information, only as long as necessary to provide our Services or comply with legal requirements. We decide how long we need to keep information based on a case-by-case consideration. The considerations that are included when we decide how long to keep you information include: what information we need to provide our Services, what information is needed to comply with legal obligations, and information needed to serve other legitimate purposes such as safety, security, fraud prevention, and intellectual property protection. We take reasonable measures to destroy Personal Information in a secure manner when it is no longer needed.

  1. Your Control Over Your Information

Email Communications. When you receive communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly at [email protected].  Regardless of your indicated email preferences, we may send you administrative emails regarding the Services, including, for example, notices of updates to our Terms or this Privacy Policy.

Update or Delete Your Account Information. If you wish to verify, correct, update or delete any of the Personal Information provided to us in connection with a personal account on the Services, you may do so by editing it on your associated account page. Please note that we may be required (by applicable law or otherwise) to keep the outdated information and not delete it (or to keep the outdated information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). You should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data remaining in our archives because of backups and other reasons.

Opt-out of Targeted Advertising. If you prefer to not receive targeted advertising, you can opt-out of some network advertising programs that use your information. Below are the steps you can take to opt-out of targeted advertising:

  • Visit the Digital Advertising Alliance (DAA) Opt-Out Page ( The DAA Opt-Out Page provides a tool that identifies its member companies that have Cookies on your browser and provides links to those companies.
  • If you wish to opt out of our Google AdWords remarketing, you can do so by visiting the Google Ad Preferences Manager.
  • If you are using one of our mobile applications, you can download App Choices (, which will allow you to opt-out of in-app tracking. You can also adjust the privacy settings on your mobile device by visiting the settings tab. If you wish to opt-out of cross-device tracking, you will need to opt-out of in app tracking on all of your devices.
  • Update the privacy settings in the help section of your browser, or in the settings tab on your mobile device.
  • You may also click on the ad choices icon in the advertisement.
  • You may opt out of additional third party advertising networks by going to the Network Advertising Initiative’s web site ( and following the directions provided.

Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive.

Please note that even if you choose to remove your information or “opt-out,” you will still see advertisements while you are browsing online; however, those advertisements will no longer be tailored to your interests. Additionally, information regarding your usage of the online services may still be collected for research, analytics or internal operations purposes. We are not responsible for the effectiveness of any such opt-out options.

Cookies. The “Help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, or restrict the categories of cookies you wish to accept, you can consult the information at Rejecting cookies does not mean that you will no longer see ads when you visit the Services. Please note that without cookies, you may not be able to take full advantage of all the Services and some parts of the Services may not function properly.

California, Colorado, Connecticut, Utah, and Virginia Residents – Additional Privacy Rights.

California, Colorado, Connecticut, Utah, and Virginia have passed privacy laws that extend certain privacy rights to their citizens. Please note that some of the rules implementing these laws are not finalized and continue to change. We reserve the right to update our disclosures and this notice as the implementation of the rules are finalized and other state privacy laws become effective.

California, Colorado, Connecticut, Utah, and Virginia residents who have provided their Personal Information have the right to request that we delete the Personal Information we have collected about them (subject to certain exemptions) and the right to know certain information about our data practices in the preceding 12 months. Specifically, you have the right to request the following from us:

  • The categories of Personal Information we have collected about you;
  • The categories of sources from which the Personal Information was collected;
  • The categories of Personal Information about you we disclosed for a business purpose or sold;
  • The categories of third parties to whom the Personal Information was disclosed for a business purpose or sold;
  • The business or commercial purpose for collecting or selling the Personal Information; and
  • The specific pieces of Personal Information we have collected about you.

We do not sell Personal Information.

If you make a request for the Company not to share or sell your Personal Information, Company will not charge you more for the Services, deny you access to the Services, or change the quality of the Services you receive.

To exercise any of these rights, please submit a request by emailing [email protected] or through our online form by clicking here and specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require additional information from you to help us verify your identity and process your request. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us. If we are unable to verify your identity, we may deny your requests to know or delete. California, Colorado, Utah, and Virginia residents are allowed to request this information free of charge up to two times per calendar year. Connecticut residents can request this information free of charge once every year. Under certain circumstances, we reserve the right to charge an administrative fee if the Personal Information is requested more than the allotted amount in a certain timeframe. We reserve our right not to respond to requests submitted to locations other than those specified above. We may reject requests that are unclear, unreasonable, or not required by law, including those that would be extremely impractical, could require disproportionate technical effort, or could expose us to operational risks such as free trial fraud. We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Policy statement. We take reasonable measures to destroy or de-identify Personal Information in a secure manner when it is no longer required.

Subject to certain exceptions, you have the right to request that we correct inaccurate Personal Information that we have collected about you. Additionally, you have the right to request that we limit the use and disclosure of sensitive Personal Information that we have collected about you. Once we receive your request and confirm your identity, we will review your request, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information to see if we can correct the data.

Virginia, Connecticut, and Colorado Residents

If you make a request to exercise any of the above data access rights and we are unable to comply with your request, you may request to appeal our decision. You have the right not to be discriminated against for exercising your privacy rights. To appeal any data privacy request decision, please contact us by emailing [email protected] with the subject line “Data Access Request Appeal.” If after you complete the appeal process with us, you are still not satisfied with our response, you may contact your Attorney General to file a complaint. Below are the contact information for the appropriate entity where you can inquire about filing an appeal:

Virginia residents:
Office of the Attorney General
202 North 9th Street
Richmond, Virginia 23219
Phone: (804) 786-2071

Connecticut residents:

Office of the Attorney General

165 Capitol Avenue

Hartford, CT 06106

Phone: (860) 808-5540


Colorado residents:
Office of the Attorney General
Colorado Department of Law
Ralph L. Carr Judicial Building
1300 Broadway, 10th Floor
Denver, CO 80203
(720) 508-6000


Some states provide additional rights for citizens to opt-out of the sale or sharing of their Personal Information.. We do not sell your Personal Information as defined in these statutes. Therefore, we do not offer you a way to opt-out of the sale of your personal information.

  1. 6. Consent to Processing and Transfer of Information.

UPFF is a United States company and the Services are provided from the United States. If you are a user who resides outside the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Services, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable countries in which the privacy laws may not be as comprehensive as or equivalent to, those in the country where you reside and/or are a citizen.

  1. What Else Should I Know About My Privacy?

Third-party web sites and services accessible through the Services have separate privacy and data collection practices, independent of us. We have no responsibility or liability for these independent policies or actions. Please be careful and responsible online. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. While we strive to protect your information, we cannot ensure or warrant the security of any information through the transmission process, and any transmission by you of information is done at your own risk.

  1. 8. Children.

Children under the age of 13 years may not provide any Personal Information, including name, physical and e-mail address, telephone number, or any other information that allows others to contact them physically or electronically, to us via any of our Services without verifiable parental consent.  We do not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register for use of any of our Services. In the event we learn that we have collected Personal Information from a child under age 13 without verification of parental consent, we will delete such information as quickly as possible.

  1. Security.

We use our best efforts to protect your Personal Information and, to that end, use tools such as encryption, passwords, and physical security to protect your Personal Information against unauthorized access and disclosure. However, no web Services can be absolutely secure. Third parties may unlawfully intercept or access transmissions or private communications and other users may abuse or misuse your Personal Information that they collect from the Services. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your Personal Information or private communications will always remain absolutely private.

  1. How Do We Respond to Do Not Track Signals?

At this time we do not recognize automated browser signals regarding tracking mechanisms which may include do not track instructions. However, you can change your privacy preferences regarding the use of cookies and similar technologies through your browser settings. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies. Blocking all cookies will affect your online experience and may prevent you from accessing the full features offered on the Services. Please consult the “Help” section of your browser for more information.

  1. Updates and Effective Date.

Visitors will be notified of changes to this privacy policy via prominent language on the Services. The effective date of this version of the Privacy Policy is March 29, 2024.

  1. Other Legal Notices.

Any dispute over privacy is subject to this Privacy Policy and the applicable Terms of Use, including limitations on damages and application of the law of the state of Georgia. If you have any concern about your privacy in connection with this policy, please send a thorough description to [email protected] and we will try to resolve it. Please note that the use of information that we gather is subject to the Privacy Policy in effect at the time of use. You should check the Services frequently to see recent changes in this Privacy Policy.